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Lead from the front and dictate the pace of the game in the revolutionary adidas ACE16+ Purecontrol boots. Featuring laceless technology and a specifically engineered Primeknit upper, they’ll give you a sock-like fit to enhance comfort and control on the ball - allowing you to focus on how you’re going to break down the opposition defence.

"the level of touch and
feel on the ball is
incredible - it's so natural
and responsive to play in."
mezut ozilgermany and arsenal fc
The brain behind the creation
Tor SouthardAdidas Senior Product Manager
How did you begin the project on ACE16 Purecontrol?We started with a piece of inspiration, an insight really, and in terms of this product it was Purecontrol. So we decided that we wanted a super simple boot, but it turns out that making a simple boot was actually pretty difficult.
Can you talk us through the key features?When we removed the laces from the boot, we faced huge technical challenges and had to think innovatively to engineer this. We also introduced Primeknit for the upper and a lightweight Sprintframe construction outsole with Groundcontrol 2.0 studs.
What was the biggest challenge when designing this boot?When taking the laces out of the boots we had to consult experts. But then in terms of materials and manufacturing processes, our toolbox has grown, so our rate of innovation is flying. We wanted to take advantage of this by setting an ambitious goal for laceless products.
What are the benefits of a barefoot feel?After the initial testing, which we did privately, each player came back with similar feedback and they couldn't believe how nice it felt to strike a ball with no laces. This clean kicking zone and Purecontrol upper provides zero obstruction between the foot, the boot and the ball.
What was the player testing like?The testing process was massive. We base our focus on making athletes better and providing them with a tool that improves their skill. So, in total, this was a 24-month process from start to finish, involving athletes throughout.
What were the players’ reactions like?The athletes went crazy when they saw it. When you see this boot for the first time you'll wonder if you've seen something from your dreams and you won't believe it's true.
adidas ACE16+ Purecontrol - Solar Green/Shock Pink/Core Black

adidas ACE16+ Purecontrol

Solar Green/Shock Pink/Core Black

Designed to lead from the front, the new adidas ACE16+ Purecontrol FG/AG Mens football boots feature laceless technology to enhance your control on firm and artificial ground.

Pro Price
£230.00
BUY NOW
adidas ACE16+ Purecontrol - Solar Green/Shock Pink/Core Black

adidas ACE16+ Purecontrol

Solar Green/Shock Pink/Core Black

Designed to lead from the front, the new adidas ACE16+ Purecontrol FG/AG Mens football boots feature laceless technology to enhance your control on firm and artificial ground.

Pro Price
£230.00
BUY NOW
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