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ACE15: CONTROLLING DESTINY

Documentary

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It takes a long time to create something that perfectly fulfils its purpose. Conceptualising, constructing, testing, and refining: it’s a process that takes years, sometimes decades, to complete. And when you’re as careful and deliberate with your product design as the innovators at adidas, every step along the way becomes a project in itself. Every single aspect of a potential new boot has to be investigated and analysed in as much detail as possible: that’s the only way to make it the best boot it can be.

That obsessive attention to detail is reflected in the personality of the ACE. The focus of the boot is control – control of your movement, control of the ball, and control of the game. So you’ve got a moulded PU heel to offer unshakeable stability of motion, along with a 3D control web upper that ensures an unmatched, instant first touch. Even the soleplate is control-focused: additional lugs on the mid- and forefoot sections increase ball contact without compromising traction. It’s all about surface area, and that’s the case with the 3D upper, too. Simply, the more of your boot that touches the ball, the more control you have over its motion. So when you put them together, all those little details and innovations really make a difference. It’s science.

And science is right, because that’s how you make a faultless boot: you test it. Thousands and thousands of times. You get players to wear it; you listen to what they tell you in response. Then you refine it, and keep refining it, until no further improvements can be made. That’s how the best players train, and how they play – they do everything in their power to win the game. It’s only right that such dedicated athletes should have a boot that matches their own level of commitment to shaping destiny. A boot that puts them in control. In the ACE, they’ve got one.


Explore the adidas ACE15