When you see the intrigued faces of Suárez, Müller, Rakitic, Xavi, Costa, Robben, Benzema, and Özil within about ten seconds of video, it’s hard not to take notice. So it’s no surprise to see adidas adopting the cut-up, clip-constructed production style popularised by the likes of Cassetteboy for the creation of a launch video that sums up the football revolution.
Featuring all the top players from the adidas stable, and with the authoritative tones of Pep Guardiola delivering the key messaging, it’s a convincing quick-fire insight into the concepts behind the Be The Difference campaign.
In short, football is changing. On the pitch, players are increasingly falling into two distinct, specific categories, and so to perform at their maximum, they need boots that are equally precise in design and construction. Control or chaos: it’s up to you what type of boot you feel best reflects your play style. And whichever style you choose, whether you’re an ACE or an X, one thing’s for sure: the game will never be the same again.