• English
Choose Your Sport

Talk to a Specialist

Deadly focus pack -
Fusing football and fashion

Special edition ace 16 and x 15 co-created by
adidas and italia independent

Designed in collaboration with Italian entrepreneur and creator of lifestyle brand Italia Independent, Lapo Elkann, these special edition versions of the ACE16 and X15 boots form the Deadly Focus Pack and are part of adidas’ Limited Collection range.

Combining style, design and technical performance, each boot represents a shared passion between both brands for creativity and dedication to create the most unique and innovative products to ever hit the pitch.

Deadly focus pack -
Fusing football and fashion

Special edition ace 16 and x 15 co-created by
adidas and italia independent

Designed in collaboration with Italian entrepreneur and creator of lifestyle brand Italia Independent, Lapo Elkann, these special edition versions of the ACE16 and X15 boots form the Deadly Focus Pack and are part of adidas’ Limited Collection range.

Combining style, design and technical performance, each boot represents a shared passion between both brands for creativity and dedication to create the most unique and innovative products to ever hit the pitch.

Designed in collaboration with lapo elkann

Tell us a little about the Deadly focus pack

The Deadly Focus pack is a special edition football boot done in collaboration with Italia Independent. It captures my love for creativity and my passion for football. adidas and I have introduced new creative elements to this boot, elements that have never been seen before in the world of football performance gear.

The Deadly Focus pack features a distinctive animalistic print – what was the inspiration for this choice?

It is a print aimed at surprising you. You normally find such skins on goods in the world of luxury. This time, we have decided to transfer it to the world of sport. It’s fun. It’s exciting. And it moves boundaries, which is something Italia Independent likes to do!

You're a big juventus fan, did that have any bearing on the colour choice?

I grew up with Juventus. I love Juventus. Juve never changed ownership. It has always been in our family. Of course, this inherent part of my DNA played a role in the colour choice.

As a creative, was it exciting to be able to bring your own ideas to a performance product?

Italia Independent had a stimulating and rewarding experience designing and creating adidas Originals eyewear. It was real teamwork between Italia Independent and Originals. The experience was so positive that we were very happy to replicate it and bring our ideas to a performance product. And we are thankful to adidas for this amazing opportunity

Your other passion is cars – do you see a lot of comparisons between a performance football boot and performance cars?

Yes, for sure there are a great deal of similarities between a performance football boot and performance cars. They both have to perform to perfection. They have to have style while at the same time be functional. And most importantly, they are both designed with the objective to win!

What was your biggest challenge in creating the boot?

The biggest challenge for us was to combine style, design, creativity and technical performance. We were able to do this together with adidas, but it is not always easy to bring all of these elements together at the same time, with such a balance mix as a result.

adidas X Deadly Focus 15.1 FG/AG - Core Black/White
adidas X Deadly Focus 15.1 FG/AG
Core Black/White
Designed in collaboration with Italia Independent, the Limited Edition adidas X 15.1 FG/AG Mens football boots are designed to break down order and cause chaos on firm and artificial ground.
Pro Price
£140
BUY NOW
adidas X Deadly Focus 15.1 FG/AG - Core Black/White
adidas X Deadly Focus 15.1 FG/AG
Core Black/White
Designed in collaboration with Italia Independent, the Limited Edition adidas X 15.1 FG/AG Mens football boots are designed to break down order and cause chaos on firm and artificial ground.
Pro Price
£140.00
BUY NOW
adidas ACE Deadly Focus 16.1 FG - Core Black/White/Core Black
adidas ACE Deadly Focus 16.1 FG
Core Black/White/Core Black
Designed in collaboration with Italia Independent, the Limited Edition adidas ACE Deadly Focus 16.1 FG Mens football boots feature an engineered upper to enhance your control on firm ground.
Pro Price
£175
BUY NOW
adidas ACE Deadly Focus 16.1 FG - Core Black/White/Core Black
adidas ACE Deadly Focus 16.1 FG
Core Black/White/Core Black
Designed in collaboration with Italia Independent, the Limited Edition adidas ACE Deadly Focus 16.1 FG Mens football boots feature an engineered upper to enhance your control on firm ground.
Pro Price
£175.00
BUY NOW
adidas Deadly Focus Jersey - White/Black
adidas Deadly Focus Jersey
White/Black
Designed in collaboration with Italia Independent, the adidas Deadly Focus Mens football jersey is designed to provide superior comfort whilst training.
Pro Price
£35
BUY NOW
adidas Deadly Focus Jersey - White/Black
adidas Deadly Focus Jersey
White/Black
Designed in collaboration with Italia Independent, the adidas Deadly Focus Mens football jersey is designed to provide superior comfort whilst training.
Pro Price
£35.00
BUY NOW
more from adidas
adidas ACE16+ Blue
explore
adidas X
View Now
adidas Copa SL
explore
adidas Messi
explore

JOIN THE CONVERSATION

Wherever you are in the world, share your football stories with us using #ProDirectFC

Copyright © 2005-2016 Pro:Direct. Designated trademarks and brands are the property of their respective owners. Use of this Web site constitutes acceptance of the Pro:Direct Privacy Policy.

  • visa
  • mastercard
  • maestro
  • solo
  • american express
  • switch
  • paypal