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Made In Italy

Originally founded as an artisan’s laboratory in 1948, Diadora had already established a reputation for high quality, cutting-edge running and tennis footwear when they entered the football market in 1977.

Their partnership with Juventus and Italy striker Roberto Bettega not only provided them with a high profile on the pitch but also valuable technical feedback. Zico gave Diadora another push worldwide with the Brasil model, a classic boot refined and perfected year after year.

European Footballers of the Year Marco Van Basten, George Weah and Roberto Baggio were all able to testify to the quality and innovation of the brand’s boots and the production of classic Azzurri kits from Mexico 86 through Italia 90 to USA 94 only increased their prestige.

Players of the calibre of Christian Vieri, Roy Keane and Filippo Inzaghi ensured Diadora stayed in the spotlight well into the new century. Now the re-release of the iconic 1984 Brasil boot, still crafted by hand from the finest kangaroo leather in Montebelluna, confirms Diadora’s resurgence with the ultimate hallmark of quality: Made in Italy.

Renaissance Man

ENRICO MORETTI POLEGATO
CEO & Chairman, Diadora

The Diadora CEO has led the renaissance of the brand and is committed to honouring their glorious legacy by continuing to produce boots 'Made in Italy'.

Casa Diadora

High in the Montebelluna hills, housing their original production line, a museum and creative offices, Diadora HQ is located in the town of Caerano di San Marco, birthplace of founder Marcello Danieli.

Roberto Simonetto

It is Roberto’s job to last the shoe during the first phase of assembly.

Faycal Bouanani

Working in the second phase of assembly, Faycal puts the upper together.

Marco Marcon

Marco works in the final phase of assembly.

Enrica Susan & Maria Cimolin

Enrica and Maria check the laces and insoles are in place before boxing up the boots.

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The Technology

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The Technology

Microbe Barrier

This long-lasting special anti-bacterial treatment applied to the inside of the boots will help to keep them fresh and odour free.

Flex Rotax

This innovative stud arrangement provides maximum forefoot traction, perfect stability for the heel and fantastic flex in the metatarsal area.

Kangaroo Leather

Premium full-grain kangaroo leather with water repellent treatment guarantees maximum softness, full support and a comfortable fit.

Microbe Barrier

This long-lasting special anti-bacterial treatment applied to the inside of the boots will help to keep them fresh and odour free.

Flex Rotax

This innovative stud arrangement provides maximum forefoot traction, perfect stability for the heel and fantastic flex in the metatarsal area.

Kangaroo Leather

Premium full-grain kangaroo leather with water repellent treatment guarantees maximum softness, full support and a comfortable fit.

Microbe Barrier

This long-lasting special anti-bacterial treatment applied to the inside of the boots will help to keep them fresh and odour free.

Flex Rotax

This innovative stud arrangement provides maximum forefoot traction, perfect stability for the heel and fantastic flex in the metatarsal area.

Kangaroo Leather

Premium full-grain kangaroo leather with water repellent treatment guarantees maximum softness, full support and a comfortable fit.

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