130 years ago, Emidio Lazzarini’s grandfather founded the workshop in Ascoli Piceno, Italy. Emidio’s father would later teach him how to make shoes.
After the Second World War, Emidio specialises in producing softer, more comfortable shoes for fellow wrestlers.
Using soft calf leather instead of traditional tough hide material, Emidio supplied local football team Ascoli Calcio with new boots.
Juventus striker John Charles famously proclaims during a fitting, "these aren’t boots, they’re slippers. Golden slippers."
Without realising it, Charles had inadvertently christened the brand Pantofola d’Oro, which translates to golden slipper in Italian.
When the brand was re-launched in the 1960s, 4 and 5-Star hotels did not exist. Only 3 stars symbolised luxury, quality and style.
The leather is handpicked and cut as one piece, while each boot is put through exactly the same 46-phase process.
Every stage requires careful planning and strong attention to detail, to ensure each boot is of the highest quality.
Trimming, sewing and gluing are the most critical and intensive phases as the slightest error will result in the shoe being rejected.
All boots made entirely from kangaroo and calf leather are still produced in the country of its origin at the Pantofola d’Oro workshop in Ascoli Piceno.
HALL OF FAME
Despite the pitch invasion and combative competition from the major brands, the testimonials of loyalty to the brand from players such as Johan Cruyff, Jürgen Klinsmann, Roberto Mancini and Paolo Di Canio remained precious.
LDN19 MADE TO MEASURE
Pro:Direct LDN19 played host to a Pantofola d'Oro masterclass as the dynamic showroom in Carnaby was transformed into a small slice of Italy for the weekend. Historical Pantofola d'Oro football boots were featured on the walls and Pantofola's rich brand history on LDN19's digital podiums were admired by guests enjoying Italian cuisine whilst a team of the finest Italian craftsmen displayed the love & tender care that goes into each handmade boot.
Customers and Guests were invited for an exclusive made-to-measure boot fitting by the brand. A one-on-one fitting and consultation with experienced Pantofola d'Oro professionals who helped create a bespoke pair of boots for each attendee using an exclusive choice of special upper materials on the way to creating 'the perfect boot'.