Creative: Pro:Direct / Photography: Pro:Direct / Words: Pro:Direct
Introducing the adidas Predator EQT Collection
To celebrate 30 years of one of the most iconic lines in sportswear adidas have launched the special edition EQT collection. Three decades have passed since adidas shook up their performance wear with the Equipment (EQT) series and this is a collection that pays tribute to the DNA of that performance-meets-lifestyle hybrid.
That famous EQT colour combination of white, green and black is instantly recognisable on and off the pitch and what better way to celebrate such a landmark occasion than wrapping it around an adidas Predator to headline this special edition collection. Cheers for reading the intro without skipping straight to the checkout. Oh… ok, we’ll wait here then.
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You back? Good. What we’ve got here is a homage to the EQT line with a modern twist. The original EQT line was born in 1991 and radically adjusted the Three Stripes positioning, both psychically and metaphorically, it was a move that saw the classic trefoil replaced by modern three stripe branding to take adidas into a new era. You might remember the word ‘Equipment’ on the heels of the 1998 adidas Predator Accelerator – well that’s what has inspired one of the designs here.
So what’s the full collection? While the Predator Freak+ will hog the spotlight, the support acts know how to pull a crowd too. The laceless Predator is joined by a low-cut Predator Freak .1 and laceless Predator Freak .3 to offer a more accessible entry price into the collection. Stepping away from the pitch and it’s the Predator Accelerator 4D that delivers the footwear fire, while a supporting clothing and apparel collection brings further heat to the street.
That Predator Accelerator 4D EQT trainer brings back the Accelerator aesthetics, with a re-creation of the heralded upper stylings. Yeah, it even brings back the rubber shooting elements in the forefoot, you know, just in case you need to bend home a 25 yard free kick at any point. That wavy mesh panel on the midfoot? That’s the futuristic 4D printed sole that’s a new level of comfort. No fold-over elasticated tongue but this is a meeting of generations, not an out-and-out throwback. Let’s go with it.