The Story Behind The Limited Edition Nike Yakar Jersey
The Yakar Project and Nike have joined forces to offer you the chance to change lives through football with a limited edition jersey built from a rich and powerful story.
Just 150 limited edition Yakar jerseys have dropped and the proceeds of each sale will raise funds to improve the lives of young people in Senegal’s ADE School, which makes football a vital part of its pupils’ development. As part of this, the funds will build a brand new pitch for the kids to ball out on.
Can we say “hype out to help out”? We’re saying it. Not only is this double Swooshed up jersey one of the slickest we’ve seen on show this season, it also carries an incredible message of hope and progression thanks to the incredible work of the Yakar Project.
The story began in 2015, when Jonathan Szwarc went on a humanitarian mission to ADE School (Avenir et Développement de l’Enfant, “Children’s Future and Development” in English). The impact football has on the day-to-day lives of the children, and of this community school, founded by its headmaster Djibril Sané in 2004, really touched him, and planted the seed of an idea. Five years later, the Yakar project was born.
500 specially made football shirts were handed out to the children of the school in November 2020, and to spread the word about the project, members of Yakar made a documentary about the life of these children, and their connection to sport. With 150 of these shirts now being available to buy at Pro:Direct Soccer.