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Creative: Pro:Direct / Photography: Pro:Direct / Words: Pro:Direct

They've done it again. The World's most stylish club AIK celebrate a 130 year anniversary with the introduction of their most stylish preseason jersey to date. The Swedish club uphold a reputation all over the world with outstanding jerseys and this new collection is only going to enhance that reputation further.

Scroll on to learn more about the release or jump straight to shopping the AIK CXXX collection, exclusively available at Pro:Direct Soccer.

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Available now with next day delivery

AIK’s preseason uniform has long created headlines all over the world. Previous season drops have included the full black out treatment, a follow up honouring the “Tuxedo Squad” legacy but for this significant anniversary, this new masterpiece tells a new story in club’s prestigious history - labelled “CXXX EDITION”.

Since the ‘black on black’ kit, which was a throwback to the 1901 golden team, the focus has been to create a world-class football style which draws on AIK’s heritage.

Blackout with gold details, the concept behind the new shirt is the “World’s most stylish club” introducing the “World’s most beautiful crest”. Seven golden stripes over the chest lead to a big golden emblem in the middle of the jersey – a tribute to the 130-year anniversary of the original emblem the team used back in 1891.

Details such as oars, fencing swords, rifles, bikes, skis, and fishing rods are balanced against Nike’s swoosh and the text “1891”, which is also in gold and rests above the emblem. The broader sporting references, like fishing and rowing, encapsulate what AIK was founded for – being the sports club for everyone.

The club's full name - Allmänna Idrottsklubben - and birth date adorns the reverse of the collection, true to that foundation and a message that increases in resonance and importance with each season that passes.

When it comes to style on and off the pitch, there are few that can rival AIK. We certainly couldn't resist the temptation to drop the AIK CXXX collection into some of the most stylish off pitch baller looks for both him and her. The black and gold colour combination sits just as strong off pitch, where golden Swooshes are backed with all day comfort. 

It's a collection that looks good across the board, no matter layered with a hoody and pant combo or sitting with more sophisticated garments like Nike Women's Tech Pack Jacket or Woven pant. All goes to prove that AIK continue to reign supreme as the World's most stylish club.
The limited edition AIK CXXX edition shirt and apparel collection launches exclusively at prodirectsoccer.com on the 22nd February 2021. Not one to be missed.

Shop The Collection

Available now with next day delivery

Creative: Pro:Direct
Photography: Pro:Direct
Words: Pro:Direct

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