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On the day of Common Goal’s fourth anniversary, the social impact collective in global football has unveiled its first ever football shirts in collaboration with SoccerBible and Avery Dennison. 300 limited-edition shirts are available to buy, with all money received by Common Goal to be invested in projects using football to drive gender equality, fight racism, promote LGBTQ+ inclusion, and create peaceful and inclusive communities. 

Scroll on to learn more about the Common Goal Project or jump straight to shopping the Common Goal Limited Edition Shirts, available at Pro:Direct Soccer.

If this is the first time you’re hearing about Common Goal then let us break it down for you as this is a beautifully created initiative inspiring change while embracing creativity. Common Goal is a collection social impact movement created in 2017 by streetfootballworld and enables professional football players, managers, officials and clubs to donate a minimum of 1% of their earnings to support high-impact initiatives that use football to drive progress towards the Global Goals.

Since its inception, more than 200 professional football players and managers from over 40 countries have joined Common Goal, including Serge Gnabry, Pernille Harder, Jurgen Klopp, Alex Morgan, Paulo Dybala and Juan Mata. Influential football figures such as UEFA President Aleksander Ceferin, and the legendary Eric Cantona have also joined the movement, along with professional clubs such as FC Nordsjaelland in Denmark, and the Oakland Roots in the U.S. So far, Common Goal has generated over €3.5M for high-impact football for good programmes empowering young people all over the world.

The launch of two limited edition shirts is the latest chapter in an initiative that was co-founded by Manchester United’s Juan Mata. Mata, who was the first player to pledge 1% of his salary to the initiative, called on the help of leading football culture publisher SoccerBible to oversee the creative direction of the shirts and deliver a clean Off-Pitch feel that transitions seamlessly into a lifestyle space.


The Spanish midfielder explained; “We wanted to have a good and a 100% meaningful way of creating a shirt, not only by the looks of it, but also by the materials it's been made with. It has been made sustainably and represents the values of Common Goal. It represents inclusion, it represents, of course, football, it represents equality, it represents all the values that Common Goal has. Ideally, as soon as you see it, you can understand why it is our shirt because it gives you an immediate feeling of Common Goal."

The limited-edition shirts feature two colourways: magenta and blue. The expressive, iridescent print and crests reflect different colours depending on the view; symbolising the myriad of perspectives in which the game can be seen to create positive social change.

On the front, the shirts feature a unique three-part set of woven chest badges with a lenticular print providing a colour shimmer effect, with each crest representative of the movement’s mission.

The Common Goal movement’s motto ‘Football is a team game, and so is social change’ runs on the inside back neck label, accompanied by a heat-applied digital QR code made possible to scan with anyone who owns a smartphone with a camera.

When scanned, the digitally connected garment connects you to a personalised video by Common Goal co-founder and Premier League player Juan Mata. The heat transfer on the back represents the 1% salary pledge made by Common Goal members which is then allocated to high-impact organisations that harness the power of football to advance the United Nations Global Goals.

Both variations of the shirt are made from 100% recycled polyester, a more sustainable material reducing carbon emissions by more than 30% compared to virgin polyester, to help lessen the shirts environmental impact.

Common Goal member, Chelsea FC Women and Danish forward Pernille Harder said: “Footballers have a big voice, and football in general is such a massive sport with so much influence on society. More footballers advocating for important issues will make the world a better place. If everyone works together, football has such great potential to actually make a change in society. It's important that we all do this together.”

Harder’s club team-mate Magdalena Eriksson echoed the message: “Football is a team game. And social change is a team sport as well. As individuals we're only so powerful, but as a collective, anything is possible. Common Goal feels like a big, diverse and inclusive team with all the rest of the football players that are members of the movement. It’s fantastic that we now have our own shirts that represent what we all stand for."

The Common Goal movement continues to attract some of the biggest names in football, including Juventus' Argentinean forward Paulo Dybala: "This jersey represents something very important for me because it epitomises giving back and solidarity that the football world should always have with people and fans. The message of this jersey is a reminder about who and what we represent. As players we have the voices to call for a better world which the Common Goal movement is trying to create."

All proceeds from shirt sales will go directly towards funding the organisation’s mission in harnessing the power of the beautiful game to address social challenges in underprivileged communities around the world. The movement is currently focused on the following Common Goal Collective Projects:

  • Global Goal 5 Accelerator – creating a world where every girl has the opportunity to develop her full potential
  • Anti-Racist Project – to end racism in football: on the field, in the front office & across our communities
  • Play Proud – making grassroots football organisations around the world inclusive for LGBTQ+ communities.
  • Playing for Peace – empowering young people to shape  communities in creating peaceful & inclusive societies.

By giving football fans and the wider public the chance to purchase the shirt, this collaboration will provide an opportunity to yet further unite the global football community on a team strong enough and big enough to tackle some of the world’s toughest opponents; from HIV/AIDS, to gender inequality, to youth unemployment.

Common Goal member, Bayern Munich and Germany forward Serge Gnabry said:

My dream is that us players, who work together so closely on the pitch, can unite away from the field of play. We can achieve great things and make many people happy both on and off the pitch. I want us to help create a better game and beyond that a better world. I want to help create a game that all of us who love football can be truly proud of, and this requires teamwork.”

Shop the limited edition Common Goal Football Shirt collection here and be part of an inspiring movement that's changing the world via the power of football.