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Unleash Frenzy
Frenzy: a state or period of uncontrolled excitement or wild behaviour. As witnessed whenever Chivas take on Club América. Get inspired and create your own frenzy every time you lace up in the latest PUMA ONE and FUTURE.
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'Think El Clasico, but on steroids.'
Where better to get a sneak peek of the new PUMA Frenzy pack than at the build-up to a game that features some of the most passionate and frenzied fans in the world? We can only be talking about South America, and specifically Mexico. The fixture is Club Deportivo Guadalajara (Chivas) v Club de Fútbol América. Not familiar? Think El Clasico, but on steroids. It is considered the biggest rivalry in Mexican football, and that qualifies it as one of the biggest in world football. Yep, this is El Súper Clásico.
Where better to get a sneak peek of the new PUMA Frenzy pack than at the build-up to a game that features some of the most passionate and frenzied fans in the world? We can only be talking about South America, and specifically Mexico. The fixture is Club Deportivo Guadalajara (Chivas) v Club de Fútbol América. Not familiar? Think El Clasico, but on steroids. It is considered the biggest rivalry in Mexican football, and that qualifies it as one of the biggest in world football. Yep, this is El Súper Clásico.
Complete the look
Designed for dynamic performance and comfort every time you step over the white line, enhance your frenzied style of play on the pitch with PUMA’s clothing range, which features cutting-edge technology like PWRcool fabric to help reduce body temperature.
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You are unlikely to see another stadium in the world like the Estadio Akron. Visually stunning, it protrudes from the earth like a volcano, surrounded on all sides by grass banks that climb to its cloud-like roof. And it is from this open roof that, on match days, the fanatical outpour of emotion from the passionate Chivas supporters, decked out in their glorious club colours of red, white and blue, erupts out into the world. This passion is born, in part, from the fact that Chivas are loyal to the people: they are the only football club in Mexico to exclusively field only Mexican players. This stands in stark contrast to the spending power and international talent pool of their bitter rivals, Club América.
Puma one 16.1
A long time wearer of PUMA boots, Chivas’ attacking midfielder Eduardo López will rock the new Frenzy colourway ONE boots. The stretchy evoKNIT sock wraps the foot for a snug fit while its RAPIDSPRINT Pebax outsole helps reduce the overall weight of the boot to an impressive 200 grams, which is Mercurial Superfly VI territory! Providing a vast improvement compared to the previous generation from 2017, the ONE’s ultra-thin K-leather vamp provides a feel on the ball that’s up there with some of the best k-leather boots on the market.
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Puma one 16.1
A long time wearer of PUMA boots, Chivas’ attacking midfielder Eduardo López will rock the new Frenzy colourway ONE boots. The stretchy evoKNIT sock wraps the foot for a snug fit while its RAPIDSPRINT Pebax outsole helps reduce the overall weight of the boot to an impressive 200 grams, which is Mercurial Superfly VI territory! Providing a vast improvement compared to the previous generation from 2017, the ONE’s ultra-thin K-leather vamp provides a feel on the ball that’s up there with some of the best k-leather boots on the market.
Shop now watch more
Puma Future
With adidas continuing to push the no lace concept for the Predator and Nemeziz silos, believing that without laces the boots can provide a closer feel on the ball and produce a fit that’s utterly seamless, PUMA still value the importance of laces, and how they can help achieve the perfect fit. Initially introduced in running, the FUTURE 18.1 features NETFIT technology to provide a lacing system that can be customised to your specific requirements, so whether you need minimal support or maximum support, the PUMA FUTURE can really cater for all foot shapes, making them very unique.
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SHOP THE FULL COLLECTION

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